The Live Green Story
Who We Are
At Live Green, we’re not just sustainability experts we’re fellow parents, homeowners, renters, gardeners, travellers, and everyday people searching for greener, simpler ways to live.
We know how overwhelming “living sustainably” can seem. The good news? It doesn’t need to be complicated or expensive. We cut through the noise and do the research, so you don’t have to. With honest advice, practical swaps, and trustworthy product recommendations, we make it easy to build eco-habits you’ll keep.
Our Vision
Empower every decision in the home to be a force for good.At Live Green, we believe that every decision we make in the home holds power. From the products we bring into our homes to the choices we make everyday; each decision can move us closer to a healthier planet.
Our Promise
Make it easy, accessible and rewarding for families to live more sustainably.Sustainable living can feel overwhelming, costly, complex, or out of reach. We're here to make it simple, accessible, and inspiring through everyday swaps that truly make a difference
What We Do
We know how overwhelming "living sustainably" can seem. The good news? It doesn't need to be complicated or expensive. We cut through the noise and do the research, so you don't have to. With honest advice, practical swaps, and trustworthy product recommendations, we make it easy to build eco-habits you'll keep.
We Review & Recommend.
From bamboo toothbrushes to eco-friendly flooring, we research and test sustainable products so you can invest with confidence.
We Guide & Teach.
Our downloadable guides, eBooks, training and checklists break down the essentials of greener living into manageable steps.
We Inspire & Connect.
Through our newsletter and social channels, we show you how to build a greener home without sacrificing convenience, cost, or style.
Meet the Founder
James Fenner founded Live Green with a clear belief: sustainability should not be confined to corporate boardrooms but embraced by everyone in their daily lives. James has spent years helping all types of companies become better businesses by making sustainability a core part of how they operated. That experience fuelled his passion to broaden the impact—bringing the same knowledge, tools, and inspiration to households and individuals who want to live greener.
A strong believer that we can all make a positive difference, James is driven by the idea that even the smallest actions add up to lasting change. For him, Live Green is not just about products or advice, but about creating a movement that ensures the planet is in a better place for future generations.
Genuinely passionate and deeply motivated to enact change, James leads Live Green with the conviction that sustainability is achievable for everyone—and that together, we can leave behind a legacy of care, responsibility, and respect for the world we share.
Our Impact
We want to have a positive impact on society and reduce our environmental footprint wherever possible, with strong governance to ensure environmental and societal focus is always prioritised.
We limit our environmental footprint by:
- check_circleBeing a virtual first business
- check_circleOnly travelling when essential
- check_circleBeing mindful of our digital footprint
- check_circleMaximising opportunities from sustainable design
